At a startup, every second counts. When a potential customer is interested in your product, you pounce, give them the special treatment and demonstrate the benefits of choosing the little startup that will treat them like a person instead of just a number. Once a customer signs up, the clock begins to tick. You have a very short window to demonstrate your product’s value. The customer is expecting to see a return on their investment immediately with as little friction as possible.
Throughout my implementation, I documented the gaps in the process and the areas of inefficiencies and duplication. There were 5 discrete steps - 4 steps too many. The next day, I wrote some code to reduce those 5 complex steps into 1 simple step. Consequentially, I had abstracted away the need for the customer to write any code to integrate Kevy with their eCommerce store. Now, it can be done with the simple click of a button. Furthermore, we no longer need that second call during on-boarding. That’s something they will definitely appreciate.
We’ve been selling Kevy as easy to implement. Unfortunately, I hadn’t realized how painful the implementation process was until I took a moment, well 3 hours, to walk in my customers' shoes. It proved to be a tremendously valuable exercise - after I felt their pain, I was incredibly motivated and equipped (through documentation and analysis) to find a simple solution.